Our Story

We Believe Small Daily Actions Create Extraordinary Lives

Building System was born from a simple belief: that with the right tools and systems, anyone can transform their life — one habit at a time.

How It Started

From Frustration to a Movement

In 2021, our founder Hana Nakamura was struggling. Despite reading every productivity book and downloading every habit app, nothing stuck. The apps were too complex. The systems were too rigid. The goals were too grand.

She went back to basics: a notebook, a pen, and a commitment to track just three habits per day. After 90 days, those three habits had grown into twelve, and her life had been fundamentally transformed.

Building System was created to give everyone what Hana discovered: simple, honest, human habit tracking that celebrates progress over perfection and consistency over intensity.

Get in Touch

2021

Founded in Tokyo, Japan

50K+

Users Building Better Habits

4.8★

Average User Rating

What Drives Us

Our Mission & Values

Three core beliefs guide every decision we make, every feature we build, and every interaction we have.

🌱

Simplicity First

We relentlessly simplify. Every feature is questioned: does this help the user build better habits, or does it add noise? If it's noise, it doesn't ship. Complexity is the enemy of consistency.

🧪

Science-Backed

Every system, template, and recommendation in Building System is grounded in peer-reviewed behavioral science. We don't follow trends; we follow evidence. Your time is too valuable for guesswork.

🤝

Human-Centered

We design for real people with real lives — not idealized productivity robots. We celebrate progress over perfection, coming back after failure over maintaining unrealistic streaks.

Community

Better Together

Habits are easier when you're not alone. Our community features connect you with thousands of others on similar journeys — whether you want an accountability partner, habit inspiration, or just a place to celebrate your wins.

Research consistently shows that social accountability doubles habit success rates. When you share your goals with others, you're statistically much more likely to follow through.

Our users share templates, routines, and stories of transformation. Every example on our Examples page is real, submitted by members of our community who want to inspire others.

See Real Examples

The People

Meet the Team

A small, passionate team united by the belief that better habits lead to better lives.

Hana Nakamura

Founder & CEO

Former behavioral science researcher. Believes that anyone can change if the environment is designed right.

Keiji Tanaka

Head of Product

10 years in UX design. Obsessed with making complex systems feel effortlessly simple for everyday users.

Yuri Sato

Lead Developer

Full-stack engineer and habit enthusiast. Codes her morning routine into every feature she ships.

Riku Oshiro

Content & Research

Behavioral psychologist and writer. Translates complex science into practical, actionable habit advice.